173 - Crafting a Clear Vision: Use the StoryArc Method to Create a Vision Statement that Matters

In this vision-focused episode of No Boring Stories, Alex shares the StoryArc Vision, and explores the art of crafting compelling vision statements for brands.

Diving into Simon Sinek's concepts of the infinite game and the deeper 'why', Alex guides listeners through the StoryArc Method—Picture, Problem, Process, Possible—to create vision statements that inspire and resonate; stressing the importance of authenticity, problem definition, and a clear process for transformation.

Practical advice, and authentic experience, this episode a comprehensive guide to developing visionary brand communication.

00:34 Exciting News for Story Arc

06:24 Story Arc Vision Statement

09:47 The Problem with Finite Goals

15:59 Structuring Your Vision with the Story Arc Method

16:47 Defining the Picture and Problem

20:56 Clarifying the Process

22:49 Envisioning What's Possible