81 - The Problems - Make them Lean In to your Message

In Part 2 of the Main Message Outline series, we're gonna talk all about the PROBLEMS your audience is facing, the more clearly you can identify their problems, the more they will trust you to give them a solution. In this episode: I will share my love of spy movies, and the problems my clients are facing. We will understand that 3 types of problems our audiences are facing and how to talk about those clearly (thank you StoryBrand) You will be equipped to talk about your audience's problems and make sure they lean in to your message and start asking for the solutions.