Teaching

Teach Them

Teach Them

Teaching them is an immediate grounding technique.

Communicators shy away from attempting to teach any logical facts because they are not ‘experts’ on the subject they are talking about, or alternatively, they are experts and feel like it is in everyone’s best interest to dump as much information on the audience as possible in the time frame. Neither one of these approaches makes for a particularly memorable moment. 

Thoughts That Cling

Thoughts That Cling

As a speaker, you can use memory to your advantage: you can help the audience recall an emotional experience (which we will discuss in the next post, Captivate Them), or more importantly, you can communicate with the intention to create a new memory for them. Consider the weight of that - you have the opportunity to plant an idea in their mind that was not present before you came along.