Story

Captivate Them

Captivate Them

Good communication means telling a good story. Stories engage the mind, creating incredible activity as the brain attempts to build the scenario in our imagination; but more than that, stories engage the heart and soul. 

Captivating them is all about emotions. If you can get your audience to feel something, you're creating something magical.

Thoughts That Cling

Thoughts That Cling

As a speaker, you can use memory to your advantage: you can help the audience recall an emotional experience (which we will discuss in the next post, Captivate Them), or more importantly, you can communicate with the intention to create a new memory for them. Consider the weight of that - you have the opportunity to plant an idea in their mind that was not present before you came along.