Surprising them is all about creating a extra-ordinary moment together
We never forget the moments that surprised us most. These were out of the ordinary so our brains took a snapshot to remember it. The moment captured in a single frame. It might just be one specific picture you have, but that picture helps you retrieve the rest of the moment at will.
Now, what if it was possible to harness that power as a communicator? How can you intentionally capture your audience’s attention for a single moment causing a significant memory to stick?