Connection

Connect Them

Connect Them

Connecting them is all about building up your credibility with the audience. 

This trick, like Captivate Them and Teach Them, is rooted in the great work of Aristotle. He clarified the best ways for a speaker to persuade their audience of anything is to include Pathos (emotion), Logos (logic), and a strong dose of Ethos (credibility). You don’t get to control this one, it is completely on the audience to determine whether the communicator is trustworthy and credible